Consumer Behaviour – alle Bücher

Consumer Behaviour in Contemporary Tourism Research

Routledge Research Companions in Business and Economics

This book provides a comprehensive and contemporary exploration of consumer behaviour in tourism, offering interdisciplinary perspectives that connect theory, research, and real-world industry practices t…

lieferbar ab 23.11.2026.

Buch

Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

International Series in Advanced Management Studies

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

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Routledge Handbook of Consumer Protection and Behaviour in Energy Markets

The Routledge Handbook of Consumer Protection and Behaviour in Energy Marketsprovides a comprehensive study of consumer protection and consumer behaviour in selected jurisdictions worldwide. Each chapter …

lieferbar innerhalb 1-2 Wochen

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Deniz Lefkeli
The Corporate Gaze

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers i…

lieferbar innerhalb 2-3 Wochen

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Adrienne Steffen, Susanne Doppler
Minimalistic Consumer Behavior

Business Guides on the Go

In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movem…

lieferbar innerhalb 2-3 Wochen

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Digital Advertising and Consumer Behavior

Management for Professionals

This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising te…

lieferbar innerhalb 2-3 Wochen

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Diane M. Phillips
Consumer Behavior & Insights

The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to emb…

lieferbar ab 16.9.2026.

Buch

Diane M. Phillips
Consumer Behavior & Insights

The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to emb…

lieferbar ab 16.9.2026.

Buch

Richard P. Bagozzi, Attila Yaprak
Foundations of Consumer Behavior

International Marketing and Management Research

This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to enco…

lieferbar innerhalb 2-3 Wochen

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Alicja Fandrejewska-Nowakowska, Monika Eisenbardt, Tomasz Eisenbardt
Consumer Behavior and Digital Services

Routledge Studies in Marketing

This book analyzes the conditions for the development of eservices and digital services in the European Union. It covers the technological, legal, ethical, and regulatory perspectives, including the prese…

lieferbar ab 1.10.2026.

Buch

Cecilia Grieco
Consumer Behavior in the Sharing Economy

Contributions to Management Science

The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive vi…

lieferbar innerhalb 2-3 Wochen

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Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen

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Johanna Verenkotte
Personal Data Usage and Consumer Behavior in Digital Domains

Electronic Commerce & Digital Markets - Band 20

The use of the internet has seen significant growth in recent years, across devices and national borders. Consumers use the internet for a variety of reasons, such as purchasing products or services, sear…

lieferbar innerhalb 2-3 Wochen

Buch

Nastasia Gallitz
Influences of Platform Design on Consumer Behavior on Digital Platforms

Electronic Commerce & Digital Markets - Band 21

Digital platforms have fundamentally changed how consumers search for, evaluate, and purchase products. Through design mechanisms such as rankings, recommendations, and information provision, platforms ac…

lieferbar innerhalb 2-3 Wochen

Buch

Youtao Wang
Assessment of the Factors of Consumer Behavior using Social Media Platforms Basis for Promotional Strategy

This study examines the intricate relationship between social media use and consumer behavior, with a particular focus on TikTok's growing influence on Generation Y's purchasing decisions. Drawing on esta…

lieferbar innerhalb 2-3 Wochen

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Rajagopal
Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

lieferbar innerhalb 2-3 Wochen

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Oliver Hoffmann
Rethink Consumption

Free from Consumption Compulsions - A Guide to a More Conscious Life In a world where consumption is omnipresent, we often become unnoticed prisoners of our buying habits. Rethinking Consumption is a prac…

lieferbar innerhalb 2-3 Wochen

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Theresia Mennekes
Digital Transformation in Retail

Handel und Internationales Marketing Retailing and International Marketing

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

lieferbar innerhalb 2-3 Wochen

Buch

Ann-Catrin Cara Pristl
Kundenerwartungen als Retourengrund beim Online-Shopping

Forum Marketing

Online-Shopping erfreut sich großer Beliebtheit. Mit der zunehmenden Nutzung des digitalen Einkaufskanals steigt jedoch auch die Menge an Waren, die zum Anbieter zurückgesandt werden. Retouren gehen wiede…

lieferbar ab 28.10.2026.

Buch

Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

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