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    Consumer Behaviour – alle Bücher

    Ihre Suche nach "Consumer Behaviour" (Bücher) ergab 47 Treffer.

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    Gioele Zamparo
    Marketing and Dysfunctional Consumer Behaviour

    This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 98,56

    Deniz Lefkeli
    The Corporate Gaze

    This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers i…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 45,50

    Makoto Mizuno
    Complex Modeling of Consumer Behavior

    Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 142,37

    Richard P. Bagozzi, Attila Yaprak
    Foundations of Consumer Behavior

    This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to enco…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 45,50

    Markus Lill,
    Influence of Recommender Systems on Consumer Behavior

    In the dynamic landscape of digital platforms, recommender systems silently guide our decisions, shaping what we watch, read, and buy. But how do these algorithms influence our behavior beyond convenience…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 29,99

    Alexander Pfaff,
    Augmented Reality and Consumer Behavior in E-Commerce

    Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 49,99

    David Toifl
    Effects of information and tacit collusion on consumer prices

    The topic of asymmetric price transmission refers to the observation that increasing marginal costs lead to quicker consumer price adjustments than decreasing marginal costs. Changes in the marginal cost …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 47,36

    Rajagopal
    Contemporary Marketing Strategy

    This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 170,69

    Oliver Hoffmann
    Rethink Consumption

    Free from Consumption Compulsions - A Guide to a More Conscious Life In a world where consumption is omnipresent, we often become unnoticed prisoners of our buying habits. Rethinking Consumption is a prac…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 27,87

    Theresia Mennekes
    Digital Transformation in Retail

    Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 109,51

    Katie Hart
    Neuromarketing

    Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketer…

    lieferbar in mind. 4 Wochen
    Buch
    Aktueller Preis: EUR 32,50

    Richard H. Thaler, Alex Imas
    The Winner's Curse

    Named one of Financial Times's Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star eco…

    lieferbar ab 14.7.2026.
    Buch
    Aktueller Preis: EUR 15,54

    Hervé Corvellec
    Waste as a Critique

    Waste as a Critique reveals how waste in its manifold variety provides an innovative starting point for interrogating 21st century society.

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 164,81

    Andrew Hough, Richard Vincent, Richard Brooks
    AI Strategy for Sales Teams

    How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough, Richard Vincent and Richard Brooks is a practi…

    lieferbar ab 3.7.2026.
    Buch
    Aktueller Preis: EUR 36,39

    Immanuel Kim
    Rebranding North Korea

    ""Everything for the people, everything according to the people!" -Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its ci…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 82,71

    Joern Schlimm
    Customer Engagement Strategy

    Deliver lasting customer value through data-led, technology-enhanced engagement strategies.Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move be…

    Erscheint bald
    Buch

    Steve Penfold
    The Dominion of Shoppers

    The Dominion of Shoppers is a concise introduction to the long history of Canadian consumption. Building on the "four Ps" of consumer history -- place, product, payment, and power -- historian S…

    lieferbar ab 16.6.2026.
    Buch
    Aktueller Preis: EUR 30,90

    Emma Borg
    Acting for Reasons

    Borg defends 'Common-sense Psychology', the philosophical view that behaviour is generally the result of rational weighing of evidence and reasons. Borg rejects the argument that 'Common-sense Psychology …

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 147,13

    Nancy Hendricks
    Consumer Rights and Protections

    A fact-checking resource for understanding the history and evolution of consumer rights and protections in the USA.

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 95,35

    Richard H Thaler, Alex Imas
    The Winner's Curse

    Named one of Financial Times's Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star eco…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 27,91
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